User-Specific Knowledge Graphs to Support Queries and Predictions

A recently granted patent from Google is about supporting querying and predictions, and it does this by focusing on user-specific knowledge graphs. Those User Specific Knowledge Graphs can be specific to particular users. This means Google can use those graphs…

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Evolution of Google’s News Ranking Algorithm

Image: Photo by Nathan Dumlao on Unsplash Did the Algorithm Behind How News Articles Rank at Google Just Change? A Google Patent about how news articles are ranked by Google was updated this week, and in this case it suggests…

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How Google Enforces Category Diversity for Some Local Search Results

More Diversity in Search Results Earlier this year, we were told that Google was making an effort to make the search results we see more diverse, by showing us fewer results from the same domains in response to a query.…

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Augmented Search Queries Using Knowledge Graph Information

Last year, I wrote a post called Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries, which told us that Google may look at query logs and structured data (table data and schema data) related to a site…

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The Biggest SEO Mistake Business Owners Make

 I’ve worked with hundreds, if not thousands, of businesses that have come in all shapes and sizes on their Organic Search Engine Optimization… …and there’s a mistake that many of them make that crushes their ability to make money with…

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Google Knowledge Graph Reconciliation

Exploring how Google’s knowledge graph works can provide some insights into how is growing and improving and may influence what we see on the web. A newly granted Google patent from the end of last month tells us about one…

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How would Google Answer Vague Questions in Queries?

“How Long is Harry Potter?” is asked in a diagram from a Google Patent. The answer is unlikely to do with a dimension related to the fictional character but may have something to do with one of the best selling…

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