Google’s Second Most Important Algorithm? Before Google’s Panda, there was Phil

They named the project Phil, because it sounded friendly. (For those who required an acronym, they had one handy: Probabilistic Hierarchical Inferential Learner.) That was bad news for a Google Engineer named Phil who kept getting emails about the system. He begged Harik to change the name, but Phil it was. – Steven Levy, In […]

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Related Questions are Joined by ‘People Also Search For’ Refinements; Now Using a Question Graph

I recently bought a lemon tree and wanted to learn how to care for it. I started asking about it at Google, which provided me with other questions and answers related to caring for a lemon tree. As I clicked upon some of those, others were revealed that gave me more information that was helpful. […]

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Google’s Mobile Location History

If you use Google Maps to navigate from place to place, or if you have agreed to be a local guide for Google Maps, there is a chance that you have seen Google Mobile Location history information. There is a Google Account Help page about how to Manage or delete your Location History. The location […]

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Does Google Use Latent Semantic Indexing?

There was a park in the town in Virginia where I used to live that had been a railroad track that was turned into a walking path. At one place near that track was a historic turntable where cargo trains might be unloaded so that they could be added to later trains or trains headed […]

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How to Rank Your Website in Google in 2018 and Beyond!

 There’s a lot of misinformation and confusion about how to rank a website well in Google with all of Google’s algorithm updates in 2018 and beyond. The answers I give in the video below may surprise you! Approximate Transcript of Video Above: Hi. David Hood here, the Dallas SEO geek, and this video is about […]

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Google Targeted Advertising, Part 1

One of the inventors of the newly granted patent I am writing about was behind one of the most visited Google patents I’ve written about, from Ross Koningstein, which I posted about under the title, The Google Rank-Modifying Spammers Patent It described a social engineering approach to stop site owners from using spammy tactics to […]

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Google Giving Less Weight to Reviews of Places You Stop Visiting?

I don’t consider myself paranoid, but after reading a lot of Google patents, I’ve been thinking of my phone as my Android tracking device. It’s looking like Google thinks of phones similarly; paying a lot of attention to things such as a person’s location history. After reading a recent patent, I’m fine with Google continuing […]

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